Mission (Your Why): Gain clarity on your business's purpose, values, and long-term vision. Understand the driving force behind your business and ensure alignment with your mission to propel growth.
Offering (What Do You Make) : Evaluate your products or services, their unique features, and how they fulfill customer needs. Identify strengths, weaknesses, and opportunities to refine your offerings and enhance value.
Target Audience (Who Is It For): Delve into understanding your target audience's demographics, behaviors, and preferences. Identify ideal customer profiles and refine your marketing strategies to effectively reach and resonate with your audience.
Brand (Where do you stand): Assess your brand identity, messaging, and positioning in the market. Ensure consistency across all touchpoints and establish a strong brand presence that resonates with your target audience.
Sales and Marketing (How You Get, Grow, and Keep Customers) : Evaluate your sales and marketing strategies, channels, an tactics. Identify areas of optimization to attract new customers, nurture relationships, and drive customer retention and loyalty.
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With 15+ years of experience as a business coach, Coach Steven Lin is all about empowering small to medium-sized companies. He's great at spotting blind spots from new angles to boost growth and success.
Seeing all the business tools out there, he noticed a gap - no tool covering the five key business pillars: mission, offering, target audience, brand, and sales/marketing. That's why he created the Business Blind Spots Assessment. It gives leaders a deep dive into their company and helps map out growth strategies.
Take the first step towards growth and success by downloading the Business Blind Spots Assessment now. Identify your blind spots and gain valuable insights to propel your business forward.